Your Role

Orman Guidance leads many types of research studies. Participating in a consumer insights project might entail answering questions in an interview, sharing your opinions in a focus group, or testing a product.


Here are some of the types of research studies you could be invited to join through Orman Guidance:

  • Testing products and giving feedback on their design
  • Bringing a product home to test as part of your daily routine
  • Taste testing food or beverages
  • Testing the user experience of a website or mobile app
  • Sharing opinions in a focus group discussion with other consumers, led by a moderator, on a particular topic or service
  • Responding to survey questions in a one-on-one interview, in-person or through a video call
  • Answering survey questions about a TV show you’ve watched or radio program you’ve listened to
  • Filling out a phone survey or online survey
  • Participating in an interview with your partner or family member, with whom you live and/or make purchasing decisions
  • Shopping at a grocery or retail store while a researcher observes your behavior (called a shop-along)
  • Allowing researchers to observe your behavior in your home

There may be a limit to the number of studies you can participate in during a certain period of time. Almost all types of research studies have a limit of one participant per household, though we occasionally have project opportunities for families and friends.