Orman Guidance is seeking individuals to participate in our projects. If none are currently listed, check for our projects on our social media websites as well.

For any questions concerning our projects, call our Engagement Team at (952) 831-7198.

Current Research Projects:

Restaurants, Hotels, and Grocery Shopping – Online Study – February 2021

For adults age 25-54 who live anywhere in the USA. Click here to take the survey.

Average time to complete survey:  5 minutes

Join Our Database Today!

Take a survey. Participate in online focus groups and other fun studies. Plus, we have more options for you to get paid for your opinions in research projects like these by joining our panel database.

Common Research Methodology Examples

Because we don’t expect everyone to understand the differences between research methodologies, the information below may help you. Moreover, you may come across a study that is conducted mixed methods. As such, you should be aware that a mixed method study will use both qualitative and quantitative research methods.

What You Should Know About Qualitative Research…

Qualitative studies by Orman Guidance and research firms, use surveys as a preliminary qualification to participate. A rule of thumb is that studies are often open-ended questions with data that is targeted and exploratory in nature. Qualitative studies generally include one (or more) of the following research methods:

• Focus groups
• In-depth individual interviews (IDIs)
• Case studies
• Observations or ethnography
• Telephone interviews
• Dyads or triads
• Usability or device testing

Note: Most often, users will not be compensated until after they have qualified and completed the research. Generally, the compensation is distributed by cash, check, or gift card. Compensation is typically much higher than offered for participating in quantitative research surveys.

What You Should Know About Quantitative Research…

Quantitative studies by Orman Guidance and other research firms tend to offer different types of compensation, such as credits, gift cards, and other types of remuneration. A rule of thumb is that quantitative studies are almost always close-ended questions with data that can be quantified. Quantitative studies generally include one (or more) of the following research methods:

• Surveys
• Personal interview intercepts
• Mailers
• Field or lab experiments
• Web or social metrics analysis
• Process or journey mapping
• Audience response testing

Note: Most often, users will be compensated immediately after qualifying or are entered into a sweepstakes for an opportunity for a gift card or other type of remuneration as part of their participation in a quantitative research survey.