Unmatched Experience in our Field

Secondary Research

When clients work with an unfamiliar category (such as a health issue or technical category), Orman conducts thorough secondary research and produces a briefing document that helps everyone better understand the target audience and how they relate to the client. This document proves vital to the screening process and helps produce the best mix of the audience.

Screener Development

We write excellent, easy-to-follow, comprehensive, cleanly-formatted screeners that give recruiters clear direction to recruit to your specifications with confidence. Furthermore, we understand that screener-writing isn't just about the questions that get at the parameters, it's also about tracking quotas, validating and confirming the participants, following up with them if there is any pre-research assignment, and ensuring that the day-of-project details come off without surprises. We created a process that addresses all these issues and more.

Moderating / Analysis

More and more, clients rely on Orman Guidance Research to provide clear analyses and insights. Orman analysts make insightful hypotheses, credit sources, identify patterns and common themes, and provide conclusions that help clients understand their opportunities. A background, summary, objectives, findings, conclusions and recommendations are part of our reports along with a comprehensive appendix for future reference.

Experienced, trained moderators will help you prioritize your objectives, craft the discussion guide, conduct the research and recognize respondent subtleties and draw out full answers from all participants. If our moderators on staff do not meet your needs or schedules, count on us to recommend one of our many friends at the QRCA.