Recruiting, Research and Support
Consulting the consumer
Our motto, Consult the Consumer best describes our mission and our value proposition. Finding the right consumers to consult — that's where we really shine.
Orman Guidance Research®, Inc. has a carefully structured process that secures the representation that clients require in their targeted segments.
We have a separate procedure that eradicates "professional" respondents. During editing and respondent validation, each screener is reviewed by the Project Supervisor, 
Database Manager and Data-Entry personnel to ensure that respondents meet their qualifications.
Recruiting with care
We critically challenge our work so that our clients have a high confidence level as we progress to fulfillment of the requirements. Orman Guidance Research® takes the uncertainty out of recruiting by consistently utilizing this thorough process for screening, validating and confirming. Show rates are beyond impressive. The caliber of respondent we provide underscores the care and attention to detail that we emphasize on every project entrusted us.
Recruiting Services
Focus groups and In-depth interviews
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Central Location Test (CLT) consumer studies
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Qualitative and Quantitative Research
Once we've retained qualified respondents, our experienced moderators and interviewers conduct research precisely to your specification. Skilled analysis links 
respondent reactions with new products and services being tested to provide valuable insights. We have rich experience in all research methods including telephone surveys, product placements and mail studies. Over the years we've served a wide range of clients in these fields:
- Computers and software applications for industry, commerce and home
- Financial services on behalf of banks, brokerages and insurance companies
- Food and Beverage concepting and product evaluation are keystones of research activity at Orman Guidance Research®, Inc.
- In the medical field, we've conducted product and services research with with physicians, surgeons, dentists, nurses and hospitals — are part of our comprehensive medical research services.
Research Support
We're here to help you! Our clients know they can count on us to be professional about accepting responsibility for fulfillment of all manner of unusual project requirements. The most commonly asked for support services are as follows -- but if you don't see what you are looking for on the list - just ask!
- Arranging all logistics for projects at Hotels
- Complete Field management
- High-tech requirements
- In-person interviewers
- Kitchen assistance
- Moderating
- Product placements
- Screener development
- Shopping for displays and products
- Store or vending machine audits
- Surveys
- Audio tape transcription
- Video operators