Your Opinion Counts

If you live in the Minneapolis / St. Paul area, we may have exciting market research opportunities that are right for you!

 

Marketing research offers consumers like you the opportunity to influence changes in products and services, and be paid for your participation in focus group discussions, in-depth interviews and product testing.

 

Taste Tests

Come in and try a new beverage, food or candy and give your opinions.

 

Focus Groups

Discuss products and services with professional moderators and others like you.

 

TV and Music Evaluations

Listen to music, watch a commercial, or a new show clip and tell us what you think.

 

Product Testing

In our offices or take it home, try it, and give us your evaluation.

 

If you join our database, you are paid every time you qualify and participate in one of our research opportunities. There are never any sales involved.

 

We Respect Your Rights

Your participation in a legitimate marketing or public opinion research survey is very important to us, and we value the information you provide.

 

Our relationship with you is one of respect and consideration, based on the following practices:

 

  • Your privacy and the privacy of your answers will be respected and maintained.
  • Your name, address, phone number, personal information, or individual responses won't be disclosed to anyone outside the research industry without your permission.
  • You will always be told the name of the person contacting you, the research company's name and nature of the survey.
  • You will not be sold anything, or asked for money, under the guise of research.
  • You will be contacted at reasonable times, but if the time is inconvenient, you may ask to be recontacted at a more convenient time.
  • Your decision to participate in a study, answer specific questions, or discontinue your participation will be respected without question.
  • You will be informed in advance if an interview is to be recorded and of the intended use of the recording.
  • You are assured that the highest standards of professional conduct will be upheld in the collection and reporting of information you provide.
  • Marketing and opinion research is an important part of our democratic society, allowing people to express their views on political and social issues, as well as on products and services.

Frequently Asked Questions

What is marketing research?
Companies conduct marketing research because they need to know if the products and services they offer match up with what the consumer wants and needs. By participating in research, you make your opinion known to the people who have the power to make the changes you want. You influence the type of products developed, the quality of customer service you receive and much, much more.
What if I don't want to answer questions when you call?
Our callers are respectful of your right to refuse to participate for any reason. Simply tell the caller that you are not available and we will end the call.
What about my privacy?
Orman Guidance Research will never divulge your identity, personal information or individual answers unless you specifically give us permission to do so.
Why do you ask questions about my work status or other personal information?
Your opinions represent a particular customer profile. As such, we are almost always asked to obtain a representative mix of our geographic area so that the opinions are not all from any one demographic category.
Can my spouse / neighbor / friend participate in this research?
On almost all projects, there is a rule of one participant per household. Occasionally, there are project opportunities for families and friends. We will fully explain all of these details to you when we invite you to participate.
How much will I be paid to participate?
Compensation amounts vary and start at about $60. A typical two-hour focus group usually offers $75 as the incentive.
Who are your clients?
Clients are typically large national companies, government agencies, and institutions who know that listening carefully to consumers is important to their success. Typically, interviewers cannot divulge the client sponsoring these studies for several reasons. For example, researchers often help clients with new products that must remain confidential until these new brands are commercially introduced to the public. Also, knowing who sponsored the survey might bias your answers to our questions. Interviewers only reveal the sponsors of studies when they are instructed to do so.