A History of Excellence
In 30 years, we've learned so much about so many industries, we've formed durable relationships in our field of work, and we've been inspired by so many clients. Here's a sampling of markets we've investigated, and some comments from clients.
Industry Experience
Foods and Beverages
- Alcoholic Beverages
- Catering
- Coffee
- Cookie Dough
- Fast Food
- Frozen Foods
- Grocery Shopping
- Indulgence Snacks
- Pizza
- Restaurants
- School Food Services
- Soup
- Yogurt
Consumer Products
- Computers
- Fashion
- Home Improvement
- Paper Products
- Pet Products
- Software
Medical Issues — Consumers
- Cancer Patients
- Child Health Issues
- ED
- Diabetes
- Female Health Issues
- Hearing Aids
- Nutrition
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Medical Issues — Professionals
- Cardiologists
- Hospital Administrators
- OB-GYNs
- Pediatricians
- Psychiatrists
- Radiologists
- Surgeons
Consumer Financial Services
- Banking
- Insurance
- Life Insurance
- Mortgage
Media & Entertainment
- Internet
- Radio
- Usability/Website Testing
Appliances
Building/Home Remodeling
Business Services
Social Issues
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Affiliations
Marketing Research Association. MRA promotes excellence in the opinion and marketing 
research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills. The Association is also an important forum where marketing researchers discuss common problems, share ideas, and combine their collective efforts to build industry information.
Council for Marketing and Opinion Research. 
The function of CMOR is to keep the public informed about the role of the consumer in the research process.
FocusVision. Founded in 1990, FocusVision introduced 
the first live video transmission service for focus group research. Orman Guidance Research, Inc. was the first Minneapolis facility to offer this technology. Today, FocusVision is the leading provider of video transmission and digital recording technologies for the market research industry.
ViCCD. 
Watch the focus group video on Microsoft Media Player®. Depending on the service selected, it's easy to navigate to the highlights and clip them into your presentation.
Impulse Research Corporation. For the past three years Orman Guidance 
Research is rated one of the World’s Best Facilities in the Impulse Survey of Focus Facilities.
- Published annually by Impulse Research Corporation, Los Angeles California
- Contains quality ratings of focus group discussion and viewing facilities, based on a survey of over 5,000 moderators and researchers worldwide. The 2005 edition provides user ratings of the quality of facilities visited in 2004.
- The 265 page book contains listings and ratings for over 1000 facilities in the US, Canada, Latin America, United Kingdom, Europe, Asia, Australia and Africa.
- The 2005 edition provides access to facility ratings online as well as in the printed book.
Testimonials
"What a professional group! You really impressed our research team, and it takes a lot to impress them!"
Patti E Kramlinger, Coloplast Corp.
"When my clients want to conduct qualitative research in the Midwest, I point them to Minneapolis right away. I know Orman Guidance Research is ready to tackle any project we have to face."
Jaime Glaser, Primary Insights
"Orman Guidance Research® is consistently the very best! I am always in safe, incredibly competent hands and they make my job so much easier and pleasurable!"
Jen Dean, Pacific Research
"Thanks for working so hard on this project, being open to suggestions and generally staying on top of things to make a difficult recruit work for us."
Brett Cassidy, Wonder Group
"Your facility is very nice and functional and the crew you had on was very professional and helpful. It was a pleasure to meet you and Orman Guidance Research® is definitely on my list for future work in the Minneapolis-Saint Paul area. Thanks again!"
Tony Dodge, Dodge Research
"Everyone showed!! The groups were excellent and the respondents were perfectly qualified. Also, thank you for sending the lists, name badges, and screeners to me. You provided documents that I didn’t have to even ask for, and having that information available was a real help!"
Julia Curtiss, Julia Curtiss Qualitative Research
"My clients were very pleased and are now wondering why we never have gone to Minneapolis. This was so much better than the typical Chicago groups. Also, please thank our hostess. We'll be back!"
Michele Zwillinger, Zwillinger Research
"Your work was highly professional, greatly benefited the focus groups and much appreciated by the staff of the Guthrie Theater. We look forward to developing our relationship with Orman Guidance Research®. Thank you again. It's been a pleasure working with you."
Ann-Marie Draeger, Guthrie Theater
"Again, great work -- the best place in the whole country!"
George Creel, Periscope
"you delivered, and we appreciate it! These respondents were terrific. They came to contribute, most were very articulate, and gave us ways to improve the concepts not just straight reaction. Thank you for your hard work and making this a "no sweat" for us."
Steve Xenakis, Ideas to Go, Inc.
